StockDuty ← Dashboard Oct 21, 2026 07:12 AM ET
SignalTech/AI

On October 28, Apple may unveil a product that "goes against its ancestral teachings"

Apple's October 28 event may unveil a product contradicting its established strategy.

What happened: Apple sent invitations for a "Pro and tell" event in Los Angeles on October 28. Media and analysts expect the company to unveil its first touchscreen MacBook Pro. Key numbers: Event date October 28. Expected 14 inch and 16 inch models with OLED panels and M5 Pro and M5 Max chips. Why it matters: A touchscreen Mac would reverse Apple's past public position against merging iPad and Mac experiences. Analyst Ben Reitzes expects a touchscreen notebook this fall, and the event would be John Ternus's third product launch since becoming CEO on September 1.
Apple sent invitations for a "Pro and tell" event in Los Angeles on October 28. Media and analysts expect the company to unveil its first touchscreen MacBook Pro.
A touchscreen Mac would reverse Apple's past public position against merging iPad and Mac experiences. Analyst Ben Reitzes expects a touchscreen notebook this fall, and the event would be John Ternus's third product launch since becoming CEO on September 1.
Sources