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Context
What happened: An AI video startup co-founded by Jeffrey Katzenberg, former OpenAI Sora research lead Bill Peebles, and former Dropbox CFO Sujay Jaswa is in talks with OpenAI for access to the shut down Sora video model, aiming to customize it and sell software and services to filmmakers.
Key numbers: Sora was shut down in May; The Information reported on September 10 that WndrCo is in
Why it matters: A deal would give OpenAI equity in the startup and turn Sora into a licensed technology asset rather than a self-run product, while xAI and Google continue advancing their own video models.