CatalystKorea
Justin Bieber makes surprise visit to S. Korea after 13 years
Justin Bieber's first South Korea visit in 13 years drives high interest.
Context
What happened: Justin Bieber made an unannounced visit to South Korea on Friday, his first trip to the country in about 13 years, arriving at Incheon International Airport with his wife, model Hailey Bieber.
Key numbers: About 13 years since his last visit; he last performed in South Korea in 2013; he made a virtual appearance at the Weverse Con Festival in late
Why it matters: The exact purpose of the trip was not disclosed, but it coincides with a Seoul pop-up store for Skylrk, the brand he co-founded, and his posts from the store fueled speculation that the trip was tied to the event.
What changed
Justin Bieber made an unannounced visit to South Korea on Friday, his first trip to the country in about 13 years, arriving at Incheon International Airport with his wife, model Hailey Bieber.
Why it matters
The exact purpose of the trip was not disclosed, but it coincides with a Seoul pop-up store for Skylrk, the brand he co-founded, and his posts from the store fueled speculation that the trip was tied to the event.