US SPIRITS VOLUMES FALL 4.4% AS CONSUMERS TRADE DOWN — RTD COCKTAILS SURGE 30%
What changed
WSWA data shows core spirits revenue dropped 5.7% in Q1. Volumes in $50+ bottles fell 8-9%. SipSource analyst Danny Brager flags "value-oriented consumer behavior" while spirits-based RTDs buck the trend.
Why it matters
WSWA data shows core spirits revenue dropped 5.7% in Q1. Volumes in $50+ bottles fell 8-9%. SipSource analyst Danny Brager flags "value-oriented consumer behavior" while spirits-based RTDs buck the trend.
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May 22, 2026 07:59 PM ET