The Beleaguered Chip Sellers Getting Their Revenge on Apple

What happened: Apple for years pushed flash-storage suppliers into steep discounts, but AI hyperscalers have bid up prices and absorbed supply, shifting leverage toward the chip sellers. Why it matters: The shift in bargaining power marks a reversal for the beleaguered storage makers, who now face stronger demand from AI hyperscalers rather than pressure from Apple.

Apple for years pushed flash-storage suppliers into steep discounts, but AI hyperscalers have bid up prices and absorbed supply, shifting leverage toward the chip sellers.

The shift in bargaining power marks a reversal for the beleaguered storage makers, who now face stronger demand from AI hyperscalers rather than pressure from Apple.