HW SPENT A LOT OF MONEY BUILDING HIMA DEALERSHIPS ALL ACROSS CHINA (> 2500 SPOTS).
What changed
THE COMPETITIVE CHINESE AUTO MKT CAN BE SEEN IN HIMA BRANDS PERFORMANCES:
HW SPENT A LOT OF MONEY BUILDING HIMA DEALERSHIPS ALL ACROSS CHINA (> 2500 SPOTS).
ASIDE FROM AITO, PER STORE SALES TOTAL IS QUITE POOR, ESPECIALLY IN LOWER TIER CITIES.
RECENT ANALYSIS SHOW THAT PER STORE SALES NUMBER IS NOT SUSTAINABLE EVEN FOR AITO IN TIER 3-5 CITIES. THEY HAVE DECLINED BIG TIME FROM 2025 TO 2026.
JUST AS LI AUTO HAD TO SHRINK ITS SALES CHANNEL, WILL HW BE FORCED TO DO THE SAME? — VIA @TPHUANG