OpenAI is signing deals with Magnite and PubMatic to fill unused ChatGPT ad space. The read: ChatGPT monetization now has public ad-tech rails, so $MGNI and $PUBM get a real narrative bid, but take ra

What happened: OpenAI signed deals with Magnite and PubMatic, whose software lets advertisers place ads on websites and digital platforms, to fill unused ad space on ChatGPT, per three people familiar with the deals. Why it matters: The deals show OpenAI is working with ad tech intermediaries to sell ad inventory on ChatGPT, with advertisers using Magnite and PubMatic software to set up placements.

OpenAI signed deals with Magnite and PubMatic, whose software lets advertisers place ads on websites and digital platforms, to fill unused ad space on ChatGPT, per three people familiar with the deals.

The deals show OpenAI is working with ad tech intermediaries to sell ad inventory on ChatGPT, with advertisers using Magnite and PubMatic software to set up placements.