NYDFS has fresh advertising standards for crypto firms. That adds another state-level compliance layer for firms marketing to retail, and the crypto tape keeps trading on regulatory headline risk.

What happened: The New York Department of Financial Services issued guidance outlining expectations for crypto firms to establish policies and procedures governing advertising and marketing. Why it matters: The guidance sets fresh advertising standards that crypto firms under NYDFS oversight are expected to follow in their marketing.

The New York Department of Financial Services issued guidance outlining expectations for crypto firms to establish policies and procedures governing advertising and marketing.

The guidance sets fresh advertising standards that crypto firms under NYDFS oversight are expected to follow in their marketing.