Chinese developers’ overseas App Store revenue share reaches 52%, Apple study finds

What happened: An Apple study released October 8 found Chinese developers generated 52% of their App Store revenue from overseas markets in 2025, up from 32% in 2020. Key numbers: Overseas share rose from 32% in 2020 to 52% in 2025. 76% of Chinese developers operated outside China in 2025. Overseas users downloaded their apps 3.8 billion times. Why it matters: The study, by Shanghai University of Finance and Economics and Analysis Group economists, points to growing reliance on overseas markets among Chinese developers.

An Apple study released October 8 found Chinese developers generated 52% of their App Store revenue from overseas markets in 2025, up from 32% in 2020.

The study, by Shanghai University of Finance and Economics and Analysis Group economists, points to growing reliance on overseas markets among Chinese developers.