OpenAI is sticking more ads in ChatGPT

What happened: OpenAI announced a new visual ad format placing images of sponsored products and services on screen. Testing begins in the US later this month, initially appearing when users generate images with ChatGPT. Key numbers: Ads first came to ChatGPT in February. Ads won't appear for Plus, Pro, or Enterprise subscribers. Why it matters: The format expands OpenAI's ad business beyond text sponsored links. OpenAI says ads stay separate from generated images and won't influence answers, with guardrails for sensitive contexts.

OpenAI announced a new visual ad format placing images of sponsored products and services on screen. Testing begins in the US later this month, initially appearing when users generate images with ChatGPT.

The format expands OpenAI's ad business beyond text sponsored links. OpenAI says ads stay separate from generated images and won't influence answers, with guardrails for sensitive contexts.