Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

What happened: Veritas launched a second version of its anti-counterfeit chip that works on metal surfaces and can be scanned through glass, and announced a partnership with ATHLOS, a women's track-and-field competition. Key numbers: $1.75 million pre-seed funding led by Seven Seven Six; 18 championship crowns to include Veritas chips; second chip version Why it matters: The new chip supports jewelry, trophies, hard-surface products, and glass objects such as fragrance bottles, giving brands more ways to embed authentication. Veritas competed in TechCrunch Disrupt Startup Battlefield.

Veritas launched a second version of its anti-counterfeit chip that works on metal surfaces and can be scanned through glass, and announced a partnership with ATHLOS, a women's track-and-field competition.

The new chip supports jewelry, trophies, hard-surface products, and glass objects such as fragrance bottles, giving brands more ways to embed authentication. Veritas competed in TechCrunch Disrupt Startup Battlefield.