SignalTech/AI

Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

Apple CEO signals a deliberate, use-case-driven AI strategy rather than shipping AI for its own sake.

Context

What happened: Apple CEO John Ternus told Wired's Steven Levy that Apple will leverage AI in new products but does not want to ship AI for its own sake, saying he likes where the company is. Why it matters: The remarks defend Apple's position after it was often described as behind on AI, including a delayed, more powerful Siri that launched this summer.

What changed

Apple CEO John Ternus told Wired's Steven Levy that Apple will leverage AI in new products but does not want to ship AI for its own sake, saying he likes where the company is.

Why it matters

The remarks defend Apple's position after it was often described as behind on AI, including a delayed, more powerful Siri that launched this summer.

Sources

tech