Central Garden & Pet is acquiring Burpee, the 150-year-old seed house founded in 1876. George Ball bought the brand in 1991 and rebuilt around quality and innovation, so $CENT is paying for a heritage

What happened: Central Garden & Pet Company (CENT) (CENTA) announced a deal to acquire W. Atlee Burpee Company, a national brand in the packet seed and young plant business. Why it matters: The content describes the acquisition as complementing Central Garden & Pet's portfolio. No further details on terms or impact were provided. Key numbers: Burpee is described as a 150-year old company.

Central Garden & Pet expands portfolio by acquiring 150-year-old Burpee.

Central Garden & Pet expands portfolio by acquiring 150-year-old Burpee. — impact context not separately stored; see What changed.