$MAT (MATTEL INC /DE/) — 8-K: Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

Mattel promoted Roberto Stanichi to President, Chief Marketing and Brand Officer, expanding his role after serving as Chief Global Brand Officer since 2025. Stanichi will continue to oversee the global brand portfolio including Hot Wheels, Barbie, Fisher-Price, and UNO, leading brand strategy, marketing, consumer insights, and product design. The move reinforces Mattel’s brand-centric operating model and its strategy to grow its IP-driven play and family entertainment business.

Mattel promoted Roberto Stanichi to President, Chief Marketing and Brand Officer, expanding his role after serving as Chief Global Brand Officer since 2025. Stanichi will continue to oversee the global brand portfolio including Hot Wheels, Barbie, Fisher-Price, and UNO, leading brand strategy, marketing, consumer insights, and product design. The move reinforces Mattel’s brand-centric operating model and its strategy to grow its IP-driven play and family entertainment business.