What changed
Ford estimates third-quarter retail share rose approximately 0.4 percentage points year over year to 12.1%, excluding the planned phase-out of Escape and Corsair. Total Q3 sales were 509,764 vehicles, down 6.6%, though volume was essentially unchanged adjusting for those models. F-Series September sales rose 2.4% to 67,448 trucks, with year-to-date sales of 561,508 extending its lead over Chevrolet Silverado to more than 140,000 trucks. Super Duty Q3 production hit 110,275 trucks, up 4.4% and the best quarterly result in 19 years.
Why it matters
Ford estimates third-quarter retail share rose approximately 0.4 percentage points year over year to 12.1%, excluding the planned phase-out of Escape and Corsair. Total Q3 sales were 509,764 vehicles,