What changed
Zillow Group reached a resolution with the FTC and five states regarding its multifamily rental listings syndication agreement with Redfin. The partnership continues across Zillow, Trulia, HotPads, Rent.com, ApartmentGuide and Redfin. Multifamily properties on Redfin’s websites nearly quadrupled, and multifamily properties on Zillow’s websites grew almost 40%. In 2027, Zillow and Redfin will offer standalone multifamily advertising products in addition to the existing partnership.
Why it matters
Zillow Group reached a resolution with the FTC and five states regarding its multifamily rental listings syndication agreement with Redfin. The partnership continues across Zillow, Trulia, HotPads, Rent.com, ApartmentGuide and Redfin. Multifamily properties on Redfin’s websites nearly quadrupled, and multifamily properties on Zillow’s websites grew almost 40%. In 2027, Zillow and Redfin will offer standalone multifamily advertising products in addition to the existing partnership.