SignalCorporate
PGA Tour's sponsorship revenue topped $1 billion as LIV Golf winds down
PGA Tour's sponsorship revenue topped $1 billion as LIV Golf winds down
Context
What happened: The PGA Tour said sponsorship revenue topped $1 billion as LIV Golf proposed a plan to wind down after a rescue deal failed.
Key numbers: Sponsorship revenue topped $1 billion and rose 14% this year.
Why it matters: The sponsorship growth comes as LIV Golf moves to wind down following the failure of a rescue deal, a shift in the competitive landscape between the two golf entities.
What changed
The PGA Tour said sponsorship revenue topped $1 billion as LIV Golf proposed a plan to wind down after a rescue deal failed.
Why it matters
The sponsorship growth comes as LIV Golf moves to wind down following the failure of a rescue deal, a shift in the competitive landscape between the two golf entities.