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PGA Tour's sponsorship revenue topped $1 billion as LIV Golf winds down

PGA Tour's sponsorship revenue topped $1 billion as LIV Golf winds down

What happened: The PGA Tour said sponsorship revenue topped $1 billion as LIV Golf proposed a plan to wind down after a rescue deal failed. Key numbers: Sponsorship revenue topped $1 billion and rose 14% this year. Why it matters: The sponsorship growth comes as LIV Golf moves to wind down following the failure of a rescue deal, a shift in the competitive landscape between the two golf entities.
The PGA Tour said sponsorship revenue topped $1 billion as LIV Golf proposed a plan to wind down after a rescue deal failed.
The sponsorship growth comes as LIV Golf moves to wind down following the failure of a rescue deal, a shift in the competitive landscape between the two golf entities.
Sources