Disney and Oriental Land naming Japan's first Disney cruise ship signals new market expansion.
Context
What happened: Disney and Oriental Land named Japan's first Disney cruise ship, the Disney Imagination, to depart from Tokyo in spring 2029 under a licensing deal.
Key numbers: Departure scheduled for spring 2029.
Why it matters: The licensing deal extends Disney's cruise brand into Japan through Oriental Land, the operator of Tokyo Disney Resort.
Coverage: 3 outlets in 24h
What changed
Disney and Oriental Land named Japan's first Disney cruise ship, the Disney Imagination, to depart from Tokyo in spring 2029 under a licensing deal.