L3 mass retreat! Mercedes-Benz and BMW officially announce they're out: not even as useful as L2

What happened: Mercedes-Benz CTO Jörg Burzer said L3 autonomy was launched too early, and the facelifted S-Class drops the Drive Pilot L3 system in favor of L2 assistance. BMW also cancelled its Personal Pilot L3 system on the facelifted 7 Series. Key numbers: Drive Pilot in Germany from 5,950 euros; BMW Personal Pilot 5,110 euros; US Drive Pilot limited to 64km/h; German approval raised to Why it matters: Burzer said the challenge is system availability and that Mercedes will focus on L2 and then L4. BMW's Joachim Post said consumer demand is not enough to make the business profitable.

Mercedes-Benz CTO Jörg Burzer said L3 autonomy was launched too early, and the facelifted S-Class drops the Drive Pilot L3 system in favor of L2 assistance. BMW also cancelled its Personal Pilot L3 system on the facelifted 7 Series.

Burzer said the challenge is system availability and that Mercedes will focus on L2 and then L4. BMW's Joachim Post said consumer demand is not enough to make the business profitable.