Starting at 240,000 yuan! Li Auto rebuilds the i6; Li Xiang: Aiming for global bestseller

What happened: Li Auto unveiled the 2026 Li i6, adding its self-developed 96 kWh Lianshan battery, Mach M100 driver-assist chip, and Qualcomm 8797 cockpit chip, with a launch price of 240,000 yuan after a 10,000 yuan first-sale discount. Key numbers: Official price 249,800 yuan, first-sale price 239,800 yuan. Why it matters: Li Xiang now targets the i6 as Li Auto's highest-selling model globally, with Europe launch planned for Q1 2027 starting in Norway and the Netherlands. The company reported a Q2 2026 net loss of 1.705 billion yuan and auto gross margin of 9.4 percent.

Li Auto unveiled the 2026 Li i6, adding its self-developed 96 kWh Lianshan battery, Mach M100 driver-assist chip, and Qualcomm 8797 cockpit chip, with a launch price of 240,000 yuan after a 10,000 yuan first-sale discount.

Li Xiang now targets the i6 as Li Auto's highest-selling model globally, with Europe launch planned for Q1 2027 starting in Norway and the Netherlands. The company reported a Q2 2026 net loss of 1.705 billion yuan and auto gross margin of 9.4 percent.