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Japan tourism industry steps up push to draw Indian visitors

Japan tourism industry targets Indian visitors, signaling expansion into a new source market.

What happened: Japanese hotels and travel agencies are expanding services tailored for Indian tourists, including meal options and activities, as visitor numbers and spending grow rapidly. Key numbers: Spending by Indian visitors surged 39% in 2025. Why it matters: The push by hotels and operators responds to rapid growth in Indian visitor numbers and spending, per the report.
Japanese hotels and travel agencies are expanding services tailored for Indian tourists, including meal options and activities, as visitor numbers and spending grow rapidly.
The push by hotels and operators responds to rapid growth in Indian visitor numbers and spending, per the report.
Sources