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Toyota ready to 'regain market share' in China on expanded local sourcing
Toyota targets China market share recovery through expanded local sourcing.
Context
What happened: Toyota Motor said it is ready to reverse a decline in its share of China's auto market by embracing local suppliers and moving away from its traditional procurement structure.
Why it matters: The automaker is tying its China recovery to expanded local sourcing, a shift from how it has traditionally procured parts. The content also notes Toyota raised its profit forecast for fiscal 2026 on strong hybrid sales.
What changed
Toyota Motor said it is ready to reverse a decline in its share of China's auto market by embracing local suppliers and moving away from its traditional procurement structure.
Why it matters
The automaker is tying its China recovery to expanded local sourcing, a shift from how it has traditionally procured parts. The content also notes Toyota raised its profit forecast for fiscal 2026 on strong hybrid sales.