SignalMacro
Japan's ASICS steps up footwear research with Australia R&D base
ASICS expands footwear research with new Australia R&D base, signaling investment in innovation.
Context
What happened: ASICS established an R&D department at its Australian subsidiary ASICS Oceania to boost development of athletic shoes and other products through collaboration with local experts.
Why it matters: The research hub will seek insights on lower body movement and health for use in product development, and follows research labs in Europe and the US.
What changed
ASICS established an R&D department at its Australian subsidiary ASICS Oceania to boost development of athletic shoes and other products through collaboration with local experts.
Why it matters
The research hub will seek insights on lower body movement and health for use in product development, and follows research labs in Europe and the US.