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SignalJapan

Taiwan rice returns home as high-end Japanese sake

Taiwan rice entering Japan's high-end sake market signals export opportunity.

What happened: Three breweries in Japan's Niigata prefecture are using Taiwan-grown rice to brew premium sake for export back to Taiwan. Key numbers: Three breweries; rice variety is Tainan No. 21, a cross between a Japanese sake-rice variety and a Taiwanese table-rice variety, grown in Taiwan's Yilan county. Why it matters: The brewers are targeting affluent drinkers with local ingredients, positioning the Taiwan-grown rice as the basis for premium export sake.
Three breweries in Japan's Niigata prefecture are using Taiwan-grown rice to brew premium sake for export back to Taiwan.
The brewers are targeting affluent drinkers with local ingredients, positioning the Taiwan-grown rice as the basis for premium export sake.
Sources