SignalChina/HK
BYD rolls out public test tracks to promote China's car culture
BYD expanding public test tracks promotes China's car culture, signaling brand-building initiative.
Context
What happened: BYD is building test tracks across China so drivers can try its vehicles in various terrains, part of an effort to strengthen its brand.
Key numbers: The Shaoxing center features 6 courses, offering offroad and racing conditions.
Why it matters: The tracks aim to promote China's car culture by getting drivers behind the wheel, according to the report.
What changed
BYD is building test tracks across China so drivers can try its vehicles in various terrains, part of an effort to strengthen its brand.
Why it matters
The tracks aim to promote China's car culture by getting drivers behind the wheel, according to the report.