Your browsing history could decide how much you pay on purchases: 9 firms under US FTC scrutiny over personal data

What happened: The US FTC ordered nine companies, including airlines, ride-hailing platforms, food-delivery services and retailers, to provide detailed information on how they use personal data to set prices and worker compensation. Key numbers: Nine companies received orders: Delta Air Lines, United Airlines, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Why it matters: The FTC said it will scrutinize the opaque methodology companies may use to determine consumer prices and gig worker pay. The investigation does not establish that any company engaged in unlawful pricing practices.

The US FTC ordered nine companies, including airlines, ride-hailing platforms, food-delivery services and retailers, to provide detailed information on how they use personal data to set prices and worker compensation.

The FTC said it will scrutinize the opaque methodology companies may use to determine consumer prices and gig worker pay. The investigation does not establish that any company engaged in unlawful pricing practices.