AIA Life Korea draws 7,000 to K-pop concert in Goyang

What happened: AIA Life Korea hosted a K-pop concert at KINTEX in Goyang titled "K-Pop Together, Give Together," drawing about 7,000 attendees from Malaysia, the Philippines and Singapore. Key numbers: About 7,000 attendees; nearly 900 traveled from overseas; almost 3,000 from AIA Premier Partners and the Korean network; nearly 1,000 invited via community outreach; approximately 260 Why it matters: The event formed part of AIA Wellness & Entertainment (AIA WE), an initiative combining cultural events with customer engagement and sales incentives across the insurer's Asian operations.

AIA Life Korea hosted a K-pop concert at KINTEX in Goyang titled "K-Pop Together, Give Together," drawing about 7,000 attendees from Malaysia, the Philippines and Singapore.

The event formed part of AIA Wellness & Entertainment (AIA WE), an initiative combining cultural events with customer engagement and sales incentives across the insurer's Asian operations.