TheBorn Korea's Texas BBQ outlet sees 70% sales growth since opening

What happened: TheBorn Korea said average monthly sales at its Saemaeul Sikdang outlet in Carrollton, Texas, have risen about 70 percent since 2023. Key numbers: 70 percent sales growth since 2023; 38 percent year-on-year sales increase in 2025; 14 Thailand outlets at about 100 million won ($70,000) average monthly sales each in 2025; Thailand food and beverage Why it matters: The company attributed growth to locally tailored strategies and rising global interest in Korean food, and it is exploring new restaurant formats at home, including potential locations near Gangnam Station in Seoul.

TheBorn Korea said average monthly sales at its Saemaeul Sikdang outlet in Carrollton, Texas, have risen about 70 percent since 2023.

The company attributed growth to locally tailored strategies and rising global interest in Korean food, and it is exploring new restaurant formats at home, including potential locations near Gangnam Station in Seoul.