Lyaxome tests appetite for high-end Korean beauty devices

What happened: Lyaxome, a Korean home beauty device brand operated by Culture & Commerce, is seeking a foothold in the premium beauty device market with a device combining ultrasound and radiofrequency technology for face and scalp care. Key numbers: Device plus three ampoules priced at 1.29 million won ($954). Why it matters: The company is monitoring repeat purchases and customer satisfaction rather than rushing a new device, while pursuing distributors in Hong Kong, Taiwan, Vietnam and Japan and planning more trade fairs next year.

Lyaxome, a Korean home beauty device brand operated by Culture & Commerce, is seeking a foothold in the premium beauty device market with a device combining ultrasound and radiofrequency technology for face and scalp care.

The company is monitoring repeat purchases and customer satisfaction rather than rushing a new device, while pursuing distributors in Hong Kong, Taiwan, Vietnam and Japan and planning more trade fairs next year.