Justin Bieber hits Seongsu for Skylrk's Seoul debut

What happened: Justin Bieber arrived in Korea with wife Hailey to promote Skylrk, his fashion and lifestyle brand, which opened its first Seoul pop-up store in Seongsu-dong. Key numbers: Pop-up store open through Sunday. Bieber's last Korea concert was in 2013. Skylrk launched in July last year. He left Drew House in April 2025. Couple married in 2018; son born August 2024. Why it matters: The visit is his first trip to Korea since his 2013 concert, and the store has drawn large crowds, with some fans lining up as early as dawn hoping he might visit.

Justin Bieber arrived in Korea with wife Hailey to promote Skylrk, his fashion and lifestyle brand, which opened its first Seoul pop-up store in Seongsu-dong.

The visit is his first trip to Korea since his 2013 concert, and the store has drawn large crowds, with some fans lining up as early as dawn hoping he might visit.