'Because it's Apple': What drives Korea's first iPhone Duo buyers

What happened: Apple's first foldable, the iPhone Duo, went on sale Friday in South Korea and more than 70 other countries and regions, seven years after Samsung introduced its first foldable smartphone. Key numbers: iPhone Duo priced at 3.29 Why it matters: Buyers cite Apple's ecosystem and software as the deciding factor over Samsung's cheaper foldable, and analysts say Apple's large iPhone base could sustain a niche ultra-premium foldable without mass-market appeal. Analysts note early demand is hard to judge due to limited supplies and preorder deliveries stretching into January.

Apple's first foldable, the iPhone Duo, went on sale Friday in South Korea and more than 70 other countries and regions, seven years after Samsung introduced its first foldable smartphone.

Buyers cite Apple's ecosystem and software as the deciding factor over Samsung's cheaper foldable, and analysts say Apple's large iPhone base could sustain a niche ultra-premium foldable without mass-market appeal. Analysts note early demand is hard to judge due to limited supplies and preorder deliveries stretching into January.