Mercedes-Benz steps up Korea EV push with new CLA, GLC

What happened: Mercedes-Benz debuted the all-electric CLA sedan and GLC SUV in South Korea, its first models on purpose-built EV platforms. CEO Shirin Emeera called them a turning point in the brand's electrification push. Key numbers: CLA offers a 58-kWh battery with up to 342 km range and an 85-kWh battery with up to 474 km. Seven CLA trims, five electric. Why it matters: Emeera said sales volume and rankings are not the priority, pointing to the Retail of the Future initiative as the focus on customer experience over volume chasing.

Mercedes-Benz debuted the all-electric CLA sedan and GLC SUV in South Korea, its first models on purpose-built EV platforms. CEO Shirin Emeera called them a turning point in the brand's electrification push.

Emeera said sales volume and rankings are not the priority, pointing to the Retail of the Future initiative as the focus on customer experience over volume chasing.