Tous les Jours taps US bakery network to boost Korean grape exports

What happened: Tous les Jours, CJ Foodville's bakery chain, launched limited-edition cakes and pastries featuring Korean shine muscat grapes at five US stores, in partnership with the Ministry of Agriculture, Food and Rural Affairs, Korea Agro-Fisheries & Food Trade Corporation and the Korea Grape Export Why it matters: The campaign aims to introduce Korean-grown grapes to American consumers and open new export channels for domestic farmers. Depending on sales and feedback, the four entities might make the products permanent and build a longer-term supply chain for Korean grapes.

Tous les Jours, CJ Foodville's bakery chain, launched limited-edition cakes and pastries featuring Korean shine muscat grapes at five US stores, in partnership with the Ministry of Agriculture, Food and Rural Affairs, Korea Agro-Fisheries & Food Trade Corporation and the Korea Grape Export

The campaign aims to introduce Korean-grown grapes to American consumers and open new export channels for domestic farmers. Depending on sales and feedback, the four entities might make the products permanent and build a longer-term supply chain for Korean grapes.