Why Samsung Display was Apple's only pick for the OLED touchscreen MacBook Pro

What happened: Samsung Display is the sole supplier of OLED touchscreen panels for Apple's new 14-inch and 16-inch MacBook Pros, expected to debut Wednesday at Apple's "Pro and Tell" event in Los Why it matters: Analysts say Samsung was the only company ready with both the technology and financial resources for the panels, while LG Display is unlikely to join the supply chain before 2029 and BOE has struggled with production yields. Whether consumers will pay more for OLED remains uncertain, and weak repeat orders could bring inventory adjustments like those seen with the OLED iPad Pro.

Samsung Display is the sole supplier of OLED touchscreen panels for Apple's new 14-inch and 16-inch MacBook Pros, expected to debut Wednesday at Apple's "Pro and Tell" event in Los

Analysts say Samsung was the only company ready with both the technology and financial resources for the panels, while LG Display is unlikely to join the supply chain before 2029 and BOE has struggled with production yields. Whether consumers will pay more for OLED remains uncertain, and weak repeat orders could bring inventory adjustments like those seen with the OLED iPad Pro.