Convenience stores, toilets and the allure of everyday Japan

What happened: FamilyMart opened a new convenience store concept, Famima Park Azabudai, in July, pairing everyday goods with branded clothing, mascot merchandise, rooftop landscaping and outdoor seating. Why it matters: The concept targets tourists and, through pop culture such as a Lady Gaga recruitment ad, younger consumers, extending the konbini format beyond standard snacks and drinks.

FamilyMart opened a new convenience store concept, Famima Park Azabudai, in July, pairing everyday goods with branded clothing, mascot merchandise, rooftop landscaping and outdoor seating.

The concept targets tourists and, through pop culture such as a Lady Gaga recruitment ad, younger consumers, extending the konbini format beyond standard snacks and drinks.