StockDuty ← Dashboard Oct 06, 2026 02:51 AM ET
SignalJapan

Toyota’s ‘baby’ Land Cruiser seen bolstering Asia car sales

Toyota's new Land Cruiser model expected to boost Asia car sales.

What happened: Toyota Motor is counting on the Land Cruiser FJ, the smallest model in its Land Cruiser lineup, to defend its foothold in Asia as China's automakers expand across the region. Key numbers: The SUV costs from around ¥4.5 million ($28,500). It is far exceeding Toyota's sales target in Japan and is also doing well abroad. Why it matters: Toyota developed the smaller model after customers asked for a Land Cruiser suited to Asia's often narrow roads, aiming to reach buyers who previously avoided the vehicle because of its size.
Toyota Motor is counting on the Land Cruiser FJ, the smallest model in its Land Cruiser lineup, to defend its foothold in Asia as China's automakers expand across the region.
Toyota developed the smaller model after customers asked for a Land Cruiser suited to Asia's often narrow roads, aiming to reach buyers who previously avoided the vehicle because of its size.
Sources