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Cost pressures and a deadlock are forcing Honda to rework its India strategy. India is the volume engine for two-wheelers and small cars, so a stalled playbook is share given away — the tape will want
Cost pressures and deadlock force Honda to rework India strategy.
Context
What happened: Honda is partnering with Tata Technologies in India to rework its strategy, aiming to cut costs and shorten development times as rival pressure forces it to rethink its go-it-alone approach.
Key numbers: Cost cuts of as much as a fifth and development times halved.
Why it matters: The move follows EV-related losses and supplier pressure to reduce prices, and Tata Technologies was selected in May to develop vehicles for an unnamed Japanese automaker that sources identified as Honda.
What changed
Honda is partnering with Tata Technologies in India to rework its strategy, aiming to cut costs and shorten development times as rival pressure forces it to rethink its go-it-alone approach.
Why it matters
The move follows EV-related losses and supplier pressure to reduce prices, and Tata Technologies was selected in May to develop vehicles for an unnamed Japanese automaker that sources identified as Honda.