Sony bets on homegrown anime to fuel decades of future growth

What happened: Sony Group is investing time and money into anime as part of a strategic transition, working to seed or acquire the next anime blockbuster after turning "Demon Slayer: Kimetsu no Yaiba" into a global phenomenon. Key numbers: The anime industry is valued at $28 billion. Sony is 80 years into its history. Why it matters: Sony is shifting away from relying on physical hardware like the PlayStation console and toward intellectual property and content, with anime positioned as a key part of that broader transition.

Sony Group is investing time and money into anime as part of a strategic transition, working to seed or acquire the next anime blockbuster after turning "Demon Slayer: Kimetsu no Yaiba" into a global phenomenon.

Sony is shifting away from relying on physical hardware like the PlayStation console and toward intellectual property and content, with anime positioned as a key part of that broader transition.