Suzuki undercuts BYD as competition grows in market for low-budget EV minicars

What happened: Suzuki unveiled its first fully electric minicar, the e SKY, with sales starting in November. It undercuts Nissan's Sakura EV and BYD's minicar on price. Key numbers: Around ¥1.6 million ($10,120) with subsidies. Base price ¥2.1 million. Range 310 km. Target 1,000 monthly sales. BYD Racco: under ¥2 million with subsidies, 210 km minimum range. Why it matters: The e SKY intensifies competition in Japan's minicar segment, where Japanese brands hold about 80% of the market. Suzuki aims to lower the barrier for drivers switching from gasoline vehicles.

Suzuki unveiled its first fully electric minicar, the e SKY, with sales starting in November. It undercuts Nissan's Sakura EV and BYD's minicar on price.

The e SKY intensifies competition in Japan's minicar segment, where Japanese brands hold about 80% of the market. Suzuki aims to lower the barrier for drivers switching from gasoline vehicles.