Department store in Berlin to offer high-end Japanese rice on trial basis

What happened: Berlin department store KaDeWe will sell high-end Japanese brand rice on a trial basis for about two weeks, starting Monday through Oct. 24. Key numbers: Six varieties, including Yumepirika from Hokkaido and Koshihikari from Niigata. Why it matters: The trial aims to expand Japanese rice sales abroad through retail and raise awareness of high-quality Japanese rice, since cheap non-Japanese rice is often used at washoku restaurants in Germany.

Berlin department store KaDeWe will sell high-end Japanese brand rice on a trial basis for about two weeks, starting Monday through Oct. 24.

The trial aims to expand Japanese rice sales abroad through retail and raise awareness of high-quality Japanese rice, since cheap non-Japanese rice is often used at washoku restaurants in Germany.