Inside Polymarket's paid quote-retweet esports program

What happened: Polymarket pays social media users to quote-retweet content from its branded esports accounts, with over 800 participants per an internal Discord, per posts by a Polymarket representative. Key numbers: Over 800 participants. Rates from $10 to several hundred per post, paid in crypto. Program more than doubled in size since August. Why it matters: Polymarket reps urged participants to make posts look organic, which one expert said aimed to ingratiate the prediction market with esports fans. Some fans have expressed dismay over gambling-adjacent companies in esports.

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