Ikea's online buyback pilot signals new secondhand furniture market entry.
Context
What happened: Ikea will pilot an online buyback service in Spain and Portugal before end of December, offering vouchers for secondhand furniture, and launch a secondhand marketplace in the UK this week.
Key numbers: Pre-owned goods may reach 16% of the UK homewares market by next year. UK secondhand home products market worth over £4.5bn, growing about 6.5% annually. Ikea products are about 9% of furniture sold on UK secondhand marketplaces.
Why it matters: Ikea is taking on Vinted and eBay in secondhand retail, where competition is heavy and secondhand shopping is now mainstream.