The Tejano singer trying to win back Latinos who voted for Trump, one quinceañera at a time

What happened: Tejano singer Bobby Pulido is running as a Democrat against Republican congresswoman Monica De La Cruz in Texas's 15th district, using a "quinceañera strategy" after she mocked him as a quinceañera singer. Key numbers: De La Cruz won the district by 18 points in 2024; it is 81% Mexican American. Why it matters: The race could help Democrats regain the House, affect Latino turnout in James Talarico's Senate bid, and shape how the national party counters Trump's 55% share of Texas's Hispanic vote.

Tejano singer Bobby Pulido is running as a Democrat against Republican congresswoman Monica De La Cruz in Texas's 15th district, using a "quinceañera strategy" after she mocked him as a quinceañera singer.

The race could help Democrats regain the House, affect Latino turnout in James Talarico's Senate bid, and shape how the national party counters Trump's 55% share of Texas's Hispanic vote.