WHY EVERY INDUSTRY IS BECOMING A SEMICONDUCTOR INDUSTRY

What happened: Arteris executive Michal Siwinski argues that semiconductor technology now shapes products and competitive advantage across industries, even for companies that never design chips. Why it matters: The article says custom silicon is becoming a source of differentiation, with hyperscalers and automakers investing directly, and that leaders need enough semiconductor fluency to guide product strategy. Key numbers: None.

Arteris executive Michal Siwinski argues that semiconductor technology now shapes products and competitive advantage across industries, even for companies that never design chips.

The article says custom silicon is becoming a source of differentiation, with hyperscalers and automakers investing directly, and that leaders need enough semiconductor fluency to guide product strategy. Key numbers: None.