INDIA MAY OVERTAKE US AS TOP SCOTCH WHISKY MARKET BY VALUE AS TARIFF CUTS SPUR PREMIUM DEMAND

What happened: The Scotch Whisky Association said India may overtake the US as the largest market for Scotch whisky by export value, helped by lower import duties and rising incomes. Key numbers: India exports were worth £286 million in 2025, about 220 million bottles, third by value behind the US at £933 million and France at £404 million. Why it matters: Edrington India expects retail prices of imported Scotch to fall 7-10%, which could encourage consumers to trade up and narrow the gap with overseas markets. State excise duties and regulations remain a hurdle.

The Scotch Whisky Association said India may overtake the US as the largest market for Scotch whisky by export value, helped by lower import duties and rising incomes.

Edrington India expects retail prices of imported Scotch to fall 7-10%, which could encourage consumers to trade up and narrow the gap with overseas markets. State excise duties and regulations remain a hurdle.