FREEDOM RICE BRAN OIL UNDER SCRUTINY : WHY FSSAI ISSUED NOTICES TO BIGBASKET , FLIPKART

What happened: FSSAI issued notices to Gemini Edibles & Fats India Ltd, BigBasket and Flipkart over allegedly misleading health claims for Freedom Cooking Rice Bran Oil, promoted on e-commerce platforms and social media. Key numbers: Claims cited 10,000 PPM Natural Oryzanol. Why it matters: FSSAI said the cholesterol and heart-health claims are not permitted under the Advertising and Claims Regulations, 2018, and directed the firms to explain why action should not be initiated under the Food Safety and Standards Act, 2006.

FSSAI notices to BigBasket and Flipkart over Freedom Rice Bran Oil signal regulatory scrutiny.

FSSAI notices to BigBasket and Flipkart over Freedom Rice Bran Oil signal regulatory scrutiny. — impact context not separately stored; see What changed.