SignalMacro

Toyota brings Japan’s tiny trucks that Trump loves to America

Toyota entering America with Japan's tiny trucks signals trade and market expansion.

Context

What happened: Toyota will start selling Japanese "kei" cars in the US under a revived Scion brand. The world's biggest carmaker is bringing the tiny trucks to America. Why it matters: The move brings Japan's small kei vehicles to the US market through the Scion name, which Toyota is reviving for the effort.

What changed

Toyota will start selling Japanese "kei" cars in the US under a revived Scion brand. The world's biggest carmaker is bringing the tiny trucks to America.

Why it matters

The move brings Japan's small kei vehicles to the US market through the Scion name, which Toyota is reviving for the effort.

Sources