Paine Schwartz Partners Makes Strategic Investment in First Day, a High-Growth, Family-Focused Wellness Brand

What happened: Paine Schwartz Food Chain Fund VI completed a strategic investment in First Day Life, Inc., a family-focused wellness brand, in partnership with founder Alice Li. Financial terms were not disclosed. Key numbers: First Day founded in 2019; over half a billion gummies sold since 2019; trusted by over 1 million families; Paine Schwartz has ~$6.5 billion of AUM and over Why it matters: Paine Schwartz said the deal aligns with its health and wellness theme and cited First Day's capital efficiency and consumer trust. Li will continue to lead the company with support from the firm. Market: -0.1% today ($262.37), +15.8% YTD, 0.8x vol — as of 12:45 UTC

Paine Schwartz Food Chain Fund VI completed a strategic investment in First Day Life, Inc., a family-focused wellness brand, in partnership with founder Alice Li. Financial terms were not disclosed.

Paine Schwartz said the deal aligns with its health and wellness theme and cited First Day's capital efficiency and consumer trust. Li will continue to lead the company with support from the firm. Market: -0.1% today ($262.37), +15.8% YTD, 0.8x vol — as of 12:45 UTC