Meta's Muse AI agent brings back 73% of new users — nearly double ChatGPT's rate

What happened: Meta's (META) Muse AI agent brings back 73% of new users the day after install, per Sensor Tower, nearly double OpenAI's (OPAI.PVT) ChatGPT rate. Muse loses users quickly, with ChatGPT ahead between days eight and nine. Key numbers: 73% day-one retention for Muse. Muse daily active users hit 2.182 million on Oct. 5. Why it matters: Muse's retention and rising usage support the bullish case since its September launch, but websites including Amazon (AMZN) blocking AI agents could limit its usefulness and dent that case. Market: -0.4% by next close ($258.58 on Oct 13), +12.2% YTD

Meta's (META) Muse AI agent brings back 73% of new users the day after install, per Sensor Tower, nearly double OpenAI's (OPAI.PVT) ChatGPT rate. Muse loses users quickly, with ChatGPT ahead between days eight and nine.

Muse's retention and rising usage support the bullish case since its September launch, but websites including Amazon (AMZN) blocking AI agents could limit its usefulness and dent that case. Market: -0.4% by next close ($258.58 on Oct 13), +12.2% YTD