Alphabet shares rise as Google pushes Gemini deeper into enterprise AI

What happened: Alphabet (NASDAQ: GOOGL) shares rose 1% Thursday as Google Cloud used its Gemini at Work 2026 event to push Gemini deeper into enterprise workflows and AI agents. Key numbers: Shares up 1%. Nasdaq 100 futures fell about 0.7%. Nearly 75% of Google Cloud customers used its AI products. Why it matters: The stock gained while tech sold off, and the push puts Google in direct competition with other AI companies racing to make autonomous agents a new layer of enterprise software. Adoption matters as investors seek evidence AI spending yields durable cloud growth. Market: +0.9% by next close ($347.86 on Oct 9), +9.1% YTD

Alphabet (NASDAQ: GOOGL) shares rose 1% Thursday as Google Cloud used its Gemini at Work 2026 event to push Gemini deeper into enterprise workflows and AI agents.

The stock gained while tech sold off, and the push puts Google in direct competition with other AI companies racing to make autonomous agents a new layer of enterprise software. Adoption matters as investors seek evidence AI spending yields durable cloud growth. Market: +0.9% by next close ($347.86 on Oct 9), +9.1% YTD